Strength training routines and fat loss

Lately I've been noticing more emphasis on strength training routines for weight loss. I wonder if this is a growing trend, or maybe I'm just now becoming aware of it. In any case I have to say it's a good thing for anyone trying to get in shape.

Why are strength training exercises important for fat loss? Simply put, muscle burns more calories, and strength training builds more muscle. Remember that the emphasis should be on losing fat, not just losing weight. This is an important consideration when you begin any so called weight loss program.